· The best affiliate programs pay a fair level of commission and give bonuses to hard working affiliates who generate high levels of sales.
· They are usually well established companies with a strong brand image that is easily recognized and therefore trusted by potential customers and that translates more easily into sales.
· Publishers can be sure of on time payment with a reputable company.
· They can also be confident that their customers will receive good customer service, thereby increasing the likelihood of returning to their website for more product recommendations.
